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Destination Fabulous

Getting the Celebrity Treatment at Destination Maternity in Paramus

By Lisa Pisano September 12, 2013
On Saturday, September 7th, the recently-renovated Destination Maternity in Paramus, New Jersey opened its doors to the public to show off its fresh new look and fabulous celebrity friends – Maternity Expert and BRAVO TV personality, Rosie Pope as well as Kevin and Danielle Jonas of E!’s “Married to Jonas.”

From the hot pink fitting rooms to the super chic beauty bar, Destination Maternity has successfully transformed itself into a modern, fashion-forward hub of some of the best brands and the latest styles for the expectant mother. And just like before, they are still offering classes, in conjunction with Valley Hospital, in the studio and complimentary drinks for shoppers.


Moms-to-be sipped mocktails, enjoyed milk and cookies and lined up to have a few minutes with Pope – some looking for real-time advice, and others to gawk and giggle at meeting an admired TV pal.  Customers who purchased her book, Mommy IQ, received an autographed copy during their store visit.

Kevin and Danielle Jonas made a surprise visit to the store, with Danielle checking out the latest in maternity fashion by J Brand, 7 for all mankind and Splendid, in between mingling with fans and onlookers.

“I’m five months pregnant!” Jonas gushed. “We’re having a little girl – we’re so excited!”

Pope was truly pregnant in heels (glittery Louboutins to be exact), looking sleek and sophisticated in a little black dress that showed off her new belly bump. She had no shortage of advice for harried moms of little ones: “Try to focus on enjoying each phase and really BE in the moment,” said Pope. “The mentality that things have to be so perfect and right…you just have to let that go!”

She also shared, half-jokingly, that she often tells new moms that in regards to wanting to take on personal interests like hobbies or going to the gym, “That’ll be a great thing to do in five years!” In other words, to take the pressure off of themselves, and those things will come with time.

In addition to the celebrity event attendance, the fashion at Destination Maternity was also the star, with Contemporary brands like BCBG, Isabella Oliver and Theory really bringing their style game on the shop racks.


On the other side of the store in the Motherhood Maternity section, great fashion at great prices could be found in wardrobe staples like layering pieces, pants and dresses.

Destination Maternity is located in 65 E. Route 4 West in Paramus, New Jersey in the 35 Shopping Plaza -- 201-843-5895.  Or shop online at http://www.destinationmaternity.com.




All Photos Courtesy of Lisa Pisano. All Rights Reserved.

About the Author
Lisa Pisano, is the Creator & Editorial Director of mom a la mode, where the topics of food, fashion, pop culture and family life are celebrated through first-person accounts, product reviews and giveaways. When she’s not helping clients find their social media North Star through her consulting practice, Groupe a la Mode LLC, you’ll find her tweeting from @momalamode, updating her blog’s Facebook fan page and having fun throughout Bergen County with her husband and toddler son.